Branding and product work for a small number of clients, by design.
The Standard Group is a private studio for strategic branding, visual communication, and product development — including where AI genuinely belongs in the work, and where it doesn't. We don't take open briefs. We work with people who are introduced to us, or who we choose to bring in.
What we do
Four disciplines, treated as one practice. We're brought in for the whole arc, not just a piece of it.
Strategic branding
Positioning, naming, and identity systems built to hold up as a business grows or changes direction.
Visual communication
Logos, design systems, and the visual language that makes a brand recognizable before anyone reads a word.
Development
Real, working products — web apps, tools, and platforms — not just mockups handed off for someone else to build.
Appropriate AI assimilation
AI where it genuinely improves the work or the product, left out where it doesn't. No AI for its own sake.
Recent work
A sample of products we've built end to end — brand, design, and development together.
Ink It Group Planner
Group scheduling made simple: suggest times, invite the group, and lock in what works.
Brand + Product
Housemates Wizard
Shared living, handled fairly: split bills, settle up, and rotate the chores.
Brand + Product
Who Owes Me What
A private, no-account tracker for the money that moves between friends.
Brand + ProductWe'd rather do exceptional work for a short list of clients than adequate work for a long one.
Working with us
The Standard Group is intentionally private. We take on new work in two ways:
- By referral — an existing client or contact introduces you to us.
- By invitation — we approach a business or founder whose work we admire.
If you believe your project is a fit, send a short note. Include who referred you, if anyone, and a sense of the work. We reply to every serious inquiry.
Email support@thestandard.group